Creator Partnerships · Media Relations · Product Launches
Influencer Marketing & PR
for Brands Going Global.
Connect Your Product With the Right Audience
HollisMercer helps Chinese consumer brands expand overseas through influencer marketing and public relations, with the U.S. market as a key focus.
We connect creator partnerships, media relations, product launches and English content around a clear campaign brief.
Trusted by Forward-Thinking Brands
Media Coverage Across Featured Brands
Let’s Plan Your Next Creator or PR Campaign
Two Service Lines, One Clear Campaign Plan
Influencer Marketing
Creator research, audience assessment, outreach and negotiation, briefs, sampling, content delivery and performance review across YouTube, TikTok and Instagram.
PR & Media Relations
Editorial outreach, product review coordination, launch and trade show communications, and English releases, guest articles and media kits.
How We Work
- Define the strategy: agree on your market, audience, product story, budget and measures.
- Match the resources: research relevant creators and media, with different criteria for each.
- Deliver the campaign: coordinate briefs, approved materials, samples, schedules and publishing follow-up.
- Review and improve: evaluate creator content and media results separately, then use the findings to shape the next project.
Frequently Asked Questions
What does HollisMercer do?
We provide overseas influencer marketing and PR for consumer brands, including creator campaigns, media relations, product launches and English content. Our work supports Chinese brands reaching the U.S. and other agreed markets.
Can we work with you on KOL or PR separately?
Yes. A project can focus on one service line or combine both. We agree on the responsibilities, deliverables and measures that fit your objective.
How do creator campaigns and PR work together?
Creator content can demonstrate a product in use; editorial outreach presents a relevant story to independent media. A shared brief keeps product facts and timing consistent while each workstream retains its own process and reporting.
Read our product launch planning guide or discuss your project.