Moonkie: Building Visibility Across Parenting and Design Media

The brief

Moonkie’s range includes silicone baby toys and feeding sets. The communications objective was to build a body of third-party content that parents and gift buyers could discover when researching the brand. Product design, everyday use, and family milestones provided a shared story across the collection.

Our approach

• Connect each product with a specific occasion. Teethers and toys were positioned for age-specific gift guides. First Bites supported feeding and gifting stories, while the Hug & Go backpack connected with outings, growing independence, and brand anniversary storytelling.
• Match the story to the publication. The strategy combined mainstream shopping recommendations, specialist parenting content, and lifestyle coverage. This gave the brand several relevant contexts, from practical gift selection to products that fit a family’s home and tastes.
• Build visibility across the range. The program connected individual product stories with a consistent focus on life with young children, giving the broader collection a place in ongoing consumer conversations.

Project record and selected coverage

HollisMercer’s company project record lists 12 published pieces across shopping, parenting, and lifestyle media. That total describes the recorded project output; the original publisher links below document three selected product inclusions.

• ELLE Decor’s baby gift guide includes the Moonkie 2-in-1 Koala Teether, placing the product in a selection for readers seeking gifts with a strong design appeal.
• ELLE Decor’s guide to baby gear features the Moonkie Silicone Beach Toy Set in a personal selection of products for design-conscious parents.
• The Strategist’s gifts for six-month-olds includes Moonkie Stacking Teething Toys, connecting the product with a specific age and shopping need.

These publications identify their shopping selections as editorial choices and disclose affiliate commissions. The coverage provides concrete examples of Moonkie appearing in relevant product recommendations. The case reports communications work and published coverage, without attributing sales or conversion growth to those articles.