KOL & PR Services / Product Launch & Trade Show PR
Give editors a clear reason to pay attention to your launch, and the information they need to cover it. HollisMercer PR supports product announcements and trade show communications for consumer technology, home and appliance, and baby and family brands.
Build the story before the announcement
A launch needs more than a list of features. We help explain what is new, who will use the product and how it fits an existing category. The plan brings together your announcement, product materials, media outreach and follow-up so the story remains consistent as different editors encounter it.
This service suits a product introduction, a new market launch or an exhibition where hands-on access can help a writer understand the product. We shape the work around your actual release date, product readiness and communications priorities.
What we handle
- Launch narrative: develop the news angle, core messages and supporting product details.
- Editorial planning: map relevant media and prepare a schedule around the announcement or event.
- Launch materials: coordinate the release, product one-pager, specifications, images and frequently asked questions.
- Editor invitations: approach relevant writers and coordinate proposed booth visits or product conversations.
- Visit preparation: organize appointment details, demonstration briefs and product talking points.
- Post-event follow-up: respond to requests and pursue appropriate reviews, features and further conversations.
PR planning for CES and IFA
CES and IFA bring many product announcements into the same editorial window. Preparation gives your outreach a clearer focus. Before the show, we review the product story, build an appropriate media list and develop invitations around what an editor can learn or experience.
For confirmed visits, we help organize the information needed for a useful conversation: the product demonstration, key facts, available images and the next point of contact. Afterward, we follow up on the editor’s specific interests, whether that involves additional information, a sample request or a later review. The agreed project scope determines which event support activities are included.
Connect launch coverage with the next opportunity
An announcement and a review serve different purposes. A news story introduces the product; a later evaluation can examine how it works in use. We plan those opportunities separately, then connect the launch with an appropriate media relations program.
To begin, share your launch or exhibition date, product availability, booth details if applicable, approved claims and sample plans. We can also develop the press release and media kit. Progress is recorded through outreach responses, confirmed appointments, follow-up activity and published links.
Include creator content in the launch plan
A launch may combine editor conversations with creator demonstrations on YouTube, TikTok or Instagram. We can coordinate briefs, product information, samples and release timing across the agreed activities, while tracking creator commitments separately from editorial interest.
Bring the launch date, demonstration plan, sample availability and any event access requirements. Specify whether you need remote coordination, event support or creator participation so we can agree on responsibilities, deliverables and fees. Travel, shipping, creator partnerships and content usage are addressed in the project scope. See our product launch guide for the decisions to make before scheduling the work.
For an example of our work, explore the XGIMI product launch and trade show PR case study, including original IFA 2025 media coverage.
Frequently Asked Questions
When should we begin planning launch PR?
Start when you can share a credible product timeline and enough approved information to build the story. The lead time depends on the announcement, event and media formats; reviews usually require product access and evaluation time.
Can you help with a launch that is not tied to a trade show?
Yes. The same planning can support a standalone product announcement, with messaging, media materials and outreach organized around availability and the most relevant news angle.
Does an editor visit guarantee coverage or an award?
No. A visit creates an opportunity to understand the product. Publications independently decide whether to report on it, request further testing or consider it for their own awards.
Plan your next launch
Share your product, announcement date and event plans so we can discuss the communications work needed before, during and after launch.