Influencer Marketing & PR Services
Creator Campaigns and Media Relations, Built Around Your Brand
HollisMercer supports Chinese consumer brands reaching overseas audiences through two connected service lines: influencer marketing and public relations.
For consumer technology, home and appliance, beauty, and baby and family brands, we plan the work around your audience, market, product readiness and budget. Explore the services below to understand the deliverables, preparation and cooperation process.
How We Support Your Growth
Influencer Marketing & Creator Campaigns
Creator research, audience assessment, outreach, fee and rights discussions, briefs, sampling, content delivery and reporting across YouTube, TikTok and Instagram.
Targeted editorial outreach, product review coordination and follow-up for buying guides, gift guides, features and interviews. We match product stories with relevant writers and organize the materials they need.
English news releases, guest article development, product one-pagers and media kits. The brief distinguishes writing, publication coordination and any paid placement or distribution.
Launch messaging, media materials, editor invitations and follow-up around product announcements, CES, IFA and other relevant events. We plan outreach around your release date, product readiness and available demonstrations.
Campaign Strategy & Coordination
Agree on the audience, product story, creator and media roles, campaign calendar and approval process. For combined projects, each workstream has its own deliverables and measures.
Reporting & Content Asset Management
Collect published creator content and media links, review agreed performance and cost measures, and record content rights. Use the results to inform the next campaign.