Consumer technology · Product launches · Trade show PR
XGIMI’s projector portfolio connects portable entertainment, living-room cinema and gaming. Our communications work connected that range with technology and home-entertainment media, using product launches and major industry events to give each part of the portfolio a clear editorial context.
The communications challenge
A broad projector range needs a story that audiences can follow. The project brought together portable viewing, home cinema, gaming and premium projection around a brand moving into more ambitious home-entertainment experiences. IFA and CES were key moments in the wider communications approach.
For a launch, that meant connecting product information with a recognizable use: watching films at home, creating a larger gaming experience, or choosing a projector for a particular room. Those contexts gave different media categories relevant ways into the story.
The approach
- Organize the portfolio around use. Portable entertainment, living-room cinema, gaming and premium projection provided distinct themes for the product range.
- Connect launches with editorial timing. Trade show announcements supplied timely starting points for technology news and home-entertainment coverage.
- Build a range of published content. The program connected launch coverage with specialist reviews, shopping recommendations and event selections, giving audiences several ways to explore XGIMI products.
Selected results: Horizon 20 Max at IFA 2025
Our project overview records 15+ pieces of international coverage across news, reviews and product roundups. The following original publisher pages illustrate the IFA 2025 portion of the work:
- TechRadar’s Best of IFA 2025 awards, published September 5, 2025, selected the Horizon 20 Max as Best Projector.
- Tom’s Guide’s Best of IFA 2025 selection, last updated September 7, 2025, selected the Horizon 20 Max as Best home entertainment device.
These are the publications’ independent editorial selections. Both original pages disclose that purchases through their links may generate affiliate commissions.
Results in context
The campaign total comes from our project records; the linked articles are selected examples. Published coverage and product recognition are the outcomes documented here. Editorial selections are made by the publications, and commercial impact requires separate measurement.
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